Q1 2024 Performance of Top Consumer Finance Apps on iOS in Australia

In the first quarter of 2024, the Australian iOS consumer finance app landscape exhibited diverse trends in downloads, revenue, and weekly active users. Sensor Tower provides a comprehensive analysis of these movements.

WeMoney: Pay off debt faster experienced a decrease in downloads from 9.7K in the first week to 3.7K by the end of the quarter. The revenue also showed a declining trend, starting at $3.2K and falling to $1.5K. Despite the revenue figures, the app did not report weekly active users data.

Buddy: Budget Planner App saw a steady decrease in downloads over the quarter, from 5.1K to 1.4K. The revenue for Buddy also followed a downward trajectory, peaking at $6.7K and ending at $1.3K. However, weekly active users remained relatively stable, starting at 5.4K and slightly dipping to 3.3K.

The YNAB app witnessed a fluctuating download count, with an initial 551 downloads dipping to 227 by the quarter's close. Revenue peaked in the fifth week at $3.8K before settling at $1.2K. The weekly active users for YNAB remained consistent, ranging from 1.9K to 1.8K.

Splitwise downloads varied, starting at 4.9K and ending the quarter at 3.6K. Revenue followed a declining pattern, from $2.4K in the first week to just over $1K in the last. Weekly active users showed a slight decrease from 19.4K to 17.3K.

Lastly, EveryDollar: Personal Budget observed a mixed trend in downloads, peaking at 726 in the sixth week and then falling to 304. Revenue displayed a generally declining trend, with a peak of $992 and concluding at $531. Weekly active users showed a growth, starting at 2.8K and rising to 3.8K.

For more detailed insights into the performance of these apps and others in the consumer finance category, Sensor Tower's platform offers in-depth data and analytics.